Soaring above the Las Vegas strip are two imposing towers.
One stands for opulence. The other for decadence.
Heaven and Hell.
Sin and perfection.
Anything you could ever want in a city known for keeping its secrets...
Heaven and Hell is a theoretical casino designed to be built on a vacant plot of land at the north end of the Las Vegas strip. For this project I reunited with my Disney Imaginations teammates, Jeff De Boer and Jon Plsek.
For Heaven and Hell we combined classic and contemporary visions of heaven and hell to create a theme that is both familiar and refreshing for guests. Throughout the design process we were sure to continue this theme of duality into every space of the resort, all the while ensuring that the ideas of 'opulence' and 'decadence' remained a constant.
My primary roles in this project were Creative Producer, Art Director, Writer and Graphic Designer. I determined the look and feel of the resort and the spaces within, through written treatments and sketches that were then handed off to my teammates for production. I also assembled the deck used in the final pitch of the project, which can be downloaded below.